For UK dental & aesthetic clinics
Booked.
Not just interested.
Clinics don't run on impressions. They run on filled chairs, accepted treatment plans and a diary you can forecast. We build the system that carries a patient from first click to confirmed consultation — and shows you what each one cost.
Dental & aesthetics only
Under four minutes
Cost per booked consultation
One strategist, not a queue
- Aesthetic clinics
- Aesthetics training academies
- Dental practices
- Private healthcare
The diagnosis
Most clinics don't have a marketing problem. They have a system problem.
Five faults show up in nearly every clinic we audit. Not one of them is fixed by better ads — and four of them happen after the ad has already done its job.
-
01
Inconsistent lead flow
One month you're turning patients away. The next, there are holes in the diary and a full team standing in them. Nobody can staff a clinic on that.
Fails at · Attract -
02
Enquiries that were never going to book
Fifty enquiries. Six who can afford the treatment and live near enough to attend. Reception spends a week finding out which six.
Fails at · Attract -
03
Follow-up that arrives too late
A patient enquires at eight in the evening and hears back at eleven the next morning. By then they have already spoken to someone else.
Fails at · Nurture -
04
Spend you can't defend
You know exactly what you spent. You don't know what it bought. So you can't justify spending more, and growth stops at whatever you're comfortable losing.
Fails at · Scale -
05
Two conversations that never meet
Your agency reports reach and engagement. Your accountant asks about revenue per new patient. Nobody has ever connected the two documents.
Fails at · Scale
None of these are advertising faults. Every one is a gap between the click and the chair. Close the gaps and the same budget produces more patients.
The fix
One system. Click to chair.
You don't need another agency running another channel. You need the whole chain built once, connected properly, and instrumented so you can see where patients fall out of it.
Six links. Break any one and everything after it stops paying for itself — which is why we don't sell them separately.
The Clinix growth system
Four stages. One wire.
These aren't four services you can buy individually. They're four positions on the same wire, and a patient has to pass through all of them before your clinic sees a penny.
- 01 Attract produces traffic
- 02 Convert produces enquiries
- 03 Nurture produces consultations
- 04 Scale produces patients
- Revenue the only output that counts
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01
Attract
Demand you can turn up and down
Google captures patients already searching for the treatment. Meta creates demand among the ones who haven't decided yet. Both are structured around clinic economics — a five-figure implant case and a £180 facial do not belong in the same campaign.
- Google Search
- Meta
- Treatment-level structure
- Local SEO
-
02
Convert
Pages built to book, not to browse
A treatment page with a real offer, honest pricing, the trust signals a private patient actually looks for, and a booking step that takes under a minute on a phone. Not your homepage with a contact form bolted to the bottom.
- Landing pages
- Funnels
- Offer construction
- A/B testing
-
03
Nurture
Reach them before they cool
Every enquiry is contacted within minutes — automated SMS and WhatsApp immediately, a human on the phone shortly after. Missed calls get chased. Nobody sits in an inbox waiting for Monday, because by Monday they've booked elsewhere.
- CRM routing
- SMS & email
- Missed-call recovery
- Outbound calling
-
04
Scale
Spend against what actually fills chairs
Once cost per booked consultation is visible per treatment and per channel, budget stops being a guess. We move spend toward what fills chairs and cut what only fills dashboards. That's the whole job.
- Attribution
- Live dashboards
- Budget allocation
- Continuous testing
Capabilities
Six components. One machine.
Every capability below plugs into a specific stage of the wire. That's how we decide what your clinic needs — by finding the stage that's leaking, not by selling the service we happen to like.
-
01
Paid acquisition
Google & Meta. Search campaigns for patients already looking, demand generation for the ones still deciding. Structured by treatment so you can see which procedures pay for themselves.
Attract -
02
Conversion
Landing pages & funnels. Treatment-specific pages, offer construction, pricing handled without scaring people off, and booking flows tested against each other rather than guessed at.
Convert -
03
Follow-up
CRM, WhatsApp, SMS, email, calling. Lead routing, automated first contact in minutes, sequences that keep running for weeks, missed-call recovery, and real people on the phone.
Nurture -
04
Visibility
SEO & social. Local search, Google Business Profile, treatment content, and a social presence that supports the paid channels instead of existing beside them.
Attract -
05
Tracking
Dashboards & attribution. Call and form tracking wired to the CRM, cost per enquiry and per booked consultation by channel and treatment, revenue attributed back to the campaign that produced it.
Scale -
06
Digital experience
Clinic websites. Fast, mobile-first sites built around the booking action, with treatment pages that can carry paid traffic on day one.
Convert
What we report
The dashboard is empty on purpose.
We're not going to fill it with someone else's numbers to make a point. This is the reporting every Clinix client gets. The values are yours, from the first month.
——
Forms, calls and messages, de-duplicated.
——
Confirmed in the diary, not just interested.
£——
By channel and by treatment.
£——
The number we're judged on.
——%
Where follow-up either works or doesn't.
——m
Median minutes from enquiry to first contact.
£——
Traced to the campaign that produced it.
——×
Attributed revenue over media cost.
Reach, impressions, engagement rate and follower growth do not appear anywhere on this report. If a number can't be traced to a booking or to revenue, it hasn't earned a place on it.
Results
We publish results when they're ours to publish.
Clinic performance data is commercially sensitive, and most principals would rather the practice two streets away didn't read it. When a client agrees to be named, the case study goes here in full — the numbers, the method, and what didn't work first.
Practice type, size and location, at whatever level of detail the client is comfortable being identified — from "named practice, Cheshire" down to "three-surgery dental group, North West".
The specific commercial problem. Not "they wanted more leads" — which treatment, what it was costing, and which stage of the wire was leaking.
What we decided to do and, more usefully, what we decided not to do.
Exactly what was built and connected — campaigns, pages, CRM routing, tracking — and how long each part took to go live.
Booked consultations, cost per booking, and attributed revenue over a stated period, against the baseline it started from. Verified figures only.
Meanwhile — the first thirty days
-
Week 01
Audit
We go through your ad accounts, enquiry log, booking data and follow-up process. You get the findings in writing whether or not you go ahead.
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Week 02
Build
Campaigns, landing pages, CRM routing and tracking built and connected. Nothing goes live half-wired — an untracked campaign is a donation.
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Week 03
Live
Traffic on, follow-up running, every enquiry timestamped from first contact so speed to lead is measured rather than assumed.
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Week 04
First report
Cost per enquiry, cost per booked consultation, and a decision about where next month's budget moves.
Why Clinix
Four things we won't compromise on.
Specialist
Dental, aesthetic, training academies and private healthcare. No restaurants, no e-commerce, no "we work with everyone". The compliance rules alone are a full-time education.
System-led
You get the chain, not a link. Running ads into a clinic that can't follow up inside an hour is an expensive way to generate other practices' patients.
Performance-focused
Cost per booked consultation is the number we're judged on, it's on every report, and we'll tell you when it's moving the wrong way before you ask.
Transparent
Your ad accounts, your CRM, your data, in your name. If you ever leave, all of it stays with you — including the campaigns we built.
About Clinix Media
We don't market everything. We specialise in clinics.
A clinic isn't a shop. It has finite chair time, a consultation step that most enquiries never reach, treatment values ranging from under two hundred pounds to five figures, and a regulator with opinions about how any of it can be advertised.
That changes the maths. An enquiry is worth nothing until it becomes a consultation, and a consultation is worth nothing until a treatment plan is accepted. So we build backwards from the accepted plan — the treatments with the margin to justify the spend, offers that survive a price conversation, and follow-up that reaches someone before the clinic down the road does.
It changes the language too. You won't get a report about reach from us. You'll get what an implant enquiry cost, how many of those enquiries turned into consultations, which channel is currently producing the higher-value plans — and what we're changing next month because of it.
Clinix Media is small deliberately. You work with the people running your account, not an account manager relaying your questions to a team you never meet.
Ready to fill the diary