The Clinix growth system
Four stages. One wire.
A patient has to pass through every stage before your clinic sees a penny. Break any link and everything after it stops paying — which is the single most common reason a clinic's marketing underperforms.
- 01 Attractproduces traffic
- 02 Convertproduces enquiries
- 03 Nurtureproduces consultations
- 04 Scaleproduces patients
- Revenuethe only output that counts
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01
Attract
Demand you can turn up and down
Two different jobs. Google catches patients who have already decided they want the treatment and are choosing a clinic. Meta reaches the far larger group still thinking about it. Both are built around clinic economics rather than adapted from a template built for someone else's industry.
What breaks here: one campaign covering every treatment, so the cheap enquiries bury the valuable ones and the reported cost per lead tells you nothing useful.
- Google Search
- Meta
- Treatment-level structure
- Local SEO
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02
Convert
Pages built to book, not to browse
Every campaign gets a page built for the treatment it advertises: a real offer, a pricing position that survives the conversation, the proof private patients actually look for, and a booking step that takes under a minute on a phone.
What breaks here: paid traffic pointed at a homepage, or a booking form with eleven fields that nobody finishes on a train.
- Landing pages
- Funnels
- Offer construction
- A/B testing
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03
Nurture
Reach them before they cool
Automated SMS and WhatsApp go out within minutes. A human follows within the hour. The sequence keeps running for weeks rather than stopping after two attempts, and missed calls are chased automatically — a missed call is an enquiry you already paid for.
What breaks here: enquiries landing in a shared inbox at 8pm on a Friday and being read on Monday morning. This stage loses more money than any of the others.
- CRM routing
- SMS & email
- Missed-call recovery
- Outbound calling
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04
Scale
Spend against what actually fills chairs
Once cost per booked consultation is visible per treatment and per channel, budget stops being a negotiation. Spend moves toward what fills chairs and away from what only fills dashboards, and both of us can see the evidence.
What breaks here: no tracking, so the only honest answer to "is this working" is a shrug and a screenshot of impressions.
- Attribution
- Live dashboards
- Budget allocation
- Continuous testing
Onboarding
The first thirty days.
Nothing goes live half-wired. Tracking is connected before traffic is switched on, because an untracked campaign is a donation.
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Week 01
Audit
We go through your ad accounts, enquiry log, booking data and follow-up process, and identify which stage is leaking. You get the findings in writing whether or not you go ahead with us.
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Week 02
Build
Campaigns, landing pages, CRM routing and tracking are built and connected. Accounts are created in your clinic's name, not ours.
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Week 03
Live
Traffic on, follow-up running, every enquiry timestamped from first contact so speed to lead is measured rather than assumed.
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Week 04
First report
Cost per enquiry, cost per booked consultation, and a decision about where next month's budget moves. Then it repeats, monthly.
Every month after
What the working relationship actually looks like.
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A live dashboard you can open at any hour — not a PDF that arrives on the ninth of the month describing something that happened three weeks ago.
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A monthly review call with the person running your account. What moved, what didn't, what we're changing, and what we got wrong.
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Budget recommendations with the reasoning attached. If we ask you to spend more, we show you the cost per booked consultation that justifies it.
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Direct access. You message the people doing the work, not an account manager who relays it and comes back on Thursday.
Next step