Six components. One machine.

Google Search catches patients who have already decided they want the treatment and are choosing where to have it. Meta reaches the far larger group who haven't decided anything yet. Different jobs, different budgets, different measures of success.

Campaigns are structured by treatment rather than by clinic, so a five-figure implant case and a £180 facial are never competing for the same budget or judged by the same cost per enquiry.

Paid traffic sent to a clinic homepage is a rounding error away from being wasted. Every campaign gets a page built for the treatment it advertises, with the offer, the pricing position and the proof a private patient is actually looking for.

The booking step is the part most clinics get wrong. If it takes more than a minute on a phone, a meaningful share of your paid enquiries never finish it.

This is where most clinics lose the money they've just spent. An enquiry that comes in at eight in the evening and gets a reply at eleven the next morning has usually already spoken to someone else.

Automated contact goes out in minutes, a human follows within the hour, and the sequence keeps running for weeks rather than giving up after two attempts. Missed calls are chased automatically, because a missed call is an enquiry you paid for.

Paid traffic buys attention now. Search and social build the kind of presence that makes the paid traffic cheaper, because patients who recognise your clinic click and convert at a different rate to patients who don't.

Local search matters more than national rankings for almost every clinic. Most patients will travel a limited distance for a consultation, and the map pack decides a great deal of that.

An untracked campaign is a donation. Calls, forms and messages are tracked back to the campaign and the treatment that produced them, then matched against what actually got booked and what was accepted.

Once that exists, budget decisions stop being arguments. You can see which treatments justify more spend and which ones don't, and so can we.

Clinic websites built around the booking action rather than around a brochure. Fast, mobile-first, and structured so treatment pages can carry paid traffic from the day they go live.

You own the site, the domain and the analytics. If you ever stop working with us, none of it needs migrating.