Results & reporting
We publish results when they're ours to publish.
Clinic performance data is commercially sensitive, and most principals would rather the practice two streets away didn't read it. When a client agrees to be named, the case study goes here in full. Until then, this page shows you exactly what we measure and how.
What we report
The dashboard is empty on purpose.
We're not going to fill it with someone else's numbers to make a point. This is the reporting every Clinix client gets. The values are yours, from the first month.
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Forms, calls and messages, de-duplicated.
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Confirmed in the diary, not just interested.
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By channel and by treatment.
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The number we're judged on.
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Where follow-up either works or doesn't.
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Median minutes from enquiry to first contact.
£——
Traced to the campaign that produced it.
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Attributed revenue over media cost.
Reach, impressions, engagement rate and follower growth do not appear anywhere on this report. If a number can't be traced to a booking or to revenue, it hasn't earned a place on it.
Case studies
Five questions, answered the same way every time.
No cherry-picked month, no percentage without the baseline it's measured against, and no result attributed to us that we can't trace back through the tracking.
Practice type, size and location, at whatever level of detail the client is comfortable being identified — from a named practice down to "three-surgery dental group, North West".
The specific commercial problem. Not "they wanted more leads" — which treatment, what it was costing, and which stage of the wire was leaking.
What we decided to do and, more usefully, what we decided not to do and why.
Exactly what was built and connected — campaigns, pages, CRM routing, tracking — and how long each part took to go live.
Booked consultations, cost per booked consultation and attributed revenue over a stated period, against the baseline it started from. Verified figures only.
Reporting standards
Four things you won't find in a Clinix report.
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Vanity metrics. Reach, impressions and engagement rate measure how busy the advertising was, not how busy the clinic got.
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A percentage without its baseline. "Up 340%" from three enquiries to thirteen is a sentence designed to stop you asking the next question.
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Leads counted as bookings. An enquiry is not a patient. We report both, separately, and the gap between them is the part we're paid to close.
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A month you didn't see coming. If cost per booked consultation is moving the wrong way, you hear it from us before you notice it yourself.
Next step